An introduction to the role of vlogs and live videos in promoting a personal brand, academic, or career pursuit. This course explores the history, genres, techniques, and strategies of the world’s most successful online video bloggers. The program offers students an overview of live video and vlog scriptwriting and video pre-production, production, and post-production tools and techniques, including camera, lighting, sound recording, and editing. Students will examine alternative distribution platform business models and test monetization plans, and write, shoot and post a video blog or live video series in any genre, including Gaming and Let's Play.