Digital Marketing

At its core, marketing promotes exchange between buyers and sellers. Yet the tools and technology-enabled platforms of the digital revolution and sharing economy have changed everything, requiring brands to be innovative and find fresh new ways to connect with customers. This course defines the role of trust in a sharing economy, and to what degree it can be regulated. What is the nature of the consumer experience journey in a sharing economy, and how does New Media impact value creation for traditional brands? What is a sales funnel and what does a competitive digital marketing strategy look like in the 21st Century? Discover how to define and understand your audience and the relevant platforms to launch on. Learn how to conquer the field and measure success.